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Marketing Strategy
Beth follows a three step procedure on the path to success for her clients’ home sales. Each phase is of paramount importance and designed to achieve the seller’s goals. It’s is not as easy as 1-2-3. Beth just makes it look that simple. Price it right…
Beth conducts extensive research into recently sold home of comparable size, value and location, also taking into consideration the asking prices of similar properties currently on the market. We can then determine exactly what your home is worth in the current market. Taking into consideration the goals of the seller, Beth will recommend home improvements which may yield incremental profit with limited investment.
Bring in the buyers… Getting the word out to the world is essential. 87% of buyers begin their search online and expect photographs that showcase the home’s most appealing features. Beth creates a sales message for the home which resonates with buyers and agents alike, and has the home listed in the Multiple Listing Service within 24 hours of the signed listing agreement. Beth will craft full-color brochures and virtual tours of every home for distribution on all top-visited websites, direct and email campaigns, relevant print media, and viral marketing systems using blogs and other community-based sites. Through EWM affiliates and relocation services your home will instantly be available in all the places qualified buyers are looking.
Beth coordinates showings and open houses around her clients’ schedules, and provides instant follow-up with the buyer’s agents and continuous feedback to her sellers.
Close the deal… Bringing in competitive offers is Beth’s goal for you, giving you the best price in the least amount of time. Once an offer is accepted there are many steps to closing that must be successfully negotiated. Beth is always on-site for the inspections and appraisal, and coordinates all the details up to closing with her large network of resources. She can recommend inspectors, repairmen, attorneys, closing agents, movers, and anything else you need. Beth protects your best interests throughout the entire process. Utilize her years as a top Realtor in the area to answer all your questions about every aspect of the selling and closing process. You will be informed and in control every step of the way, making your home-selling experience as stress-free and positive as possible.
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